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LESSON 16
Explain your work to someone who doesn't do your work
People do not buy what they cannot follow.
Paste this:
Here is how I explain my service right now. Rewrite it for someone who has been burned by somebody in my trade before and does not trust anybody. Same facts, no jargon, nothing oversold. Then tell me which sentence in my original was costing me the sale.
That last question is the lesson. There is usually one sentence doing the damage.
This is sent to a company's servers. Take other people's details out first: names, account numbers, ID numbers, medical details, pay figures.
Want this working across your whole team?
Free, always. No email, no account.